One thing that always brings a smile to every Indian’s face and also a sense of pride in our people is the time we come across any Desi Jugaad. This common feeling is something which adds to the unity in diversity in our country. These Jugaads get things done for us along with the laughter that is brought by the silly parts involved in them. And we at bewakoof.com are always in search for discovering them in their smallest pristine forms and sharing with our supporters.
Whether its the making of lassi in Punjab in washing Machines to the 130 people loaded 50-seater buses, we indians know one thing very well – adjust karna. Rightly said in a dialogue in Rang De Basanti -
“Yaar humein bachpan se hi sikhaaya jaata hai, adjust kariyo. Train mein 3 ki jagah 6 baithe honge, saatva aake baith jaayega – bolega ‘yaar, thoda adjust karle’ ”
The sales of Tata Nano did’nt go as expected by Tata. While spending crores of rupees on it’s R&D it somehow didnt realise india already has an economical family car. The 50km/litre bike already has the four seater capacity according to the masses. Helmet too has to be worn by the rider only and that when one sees a policewaala at the next chowk.
Coming at 1/3rd the cost of Nano, low maintenance cost, equal top speed and Open roof (to enjoy the moonlight and natural breeze when you are “speeding” down the highway) makes it an easy choice for the public. And coming to the social status benefits that the makers of Nano thought that every person in India could enjoy also back-fired. Over-hyping the launch of the world’s most Economical car was badly referred by the Indian Media as the world’s Cheapest Car, and unintentionally they meant ‘Cheap’ which spoils the Social Status rather than exalting it.
If you think you can somehow manage to sleep in Nano, so can you on the bike.
Not only personal use, for us it comes with its commercial usages also.
Other than travelling, the bike is finding its usage in varied other places. People in india are finding it low cost to open new gyms. The motorbikes in their houses can be used for its weight is very ideal for its usage by the body builders, in the indian gyms. Body building Beginners shoud not be scared by reading this, they also do have cycles in their homes. So for some months you can work-out with them.
Another low cost business is taking kids to school and bringing them back. And for that too you no longer require the expensive school buses. You can get the work done keeping the basics(jugaad) right
No related posts.
